How to Find Your Purpose | Crafting Your Unique Message as a Founder

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Are you a founder or entrepreneur struggling to find your purpose? In this episode, I discuss messaging and purpose expert Brad Bucceri to uncover the secrets behind living and working with purpose. Brad shares powerful insights on how to align your life and business with a deeper sense of meaning. Discover how to identify your "golden thread," overcome emotional roadblocks, and create a purpose-driven business that resonates with your audience.

Key topics include:

  • How your purpose is hidden in your biggest problem

  • Defining purpose in a business context

  • The balance between logic and emotion in decision-making

  • How purpose drives success in business and personal growth

  • How to use your story and unique journey to connect with customers

  • Why small impacts can lead to big transformations

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